Module 5 : Setting up Your Fist Ad Campaign

Turn Leads into Users

1st Ad - Targeting Channels 

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2nd Ad - Targeting Bots

Step-by-Step Guide to Setting Up Your Telegram Ads Account

Telegram Ads allow you to run promotional campaigns on Telegram's sponsored message platform. Follow these steps to set up your Telegram Ads Account and start running ads.


1️⃣ Create a Telegram Account (If You Haven’t Already)

Before you can set up a Telegram Ads account, you must have a Telegram account.

  1. Download Telegram (if you haven't already)
  2. Sign up using your phone number and verify your account.

2️⃣ Visit the Telegram Ads Platform

  1. Open a web browser and go to https://ads.telegram.org.
  2. Click Log in with Telegram.
  3. Enter your phone number (linked to your Telegram account).
  4. You will receive a login confirmation message in the Telegram app—click to confirm.

3️⃣ Create a Telegram Ad Account

  1. Once logged in, click "Create Ad Account".
  2. Enter the following details:
    • Company Name (or your personal name if you’re an individual advertiser).
    • Business Email Address.
    • Country of Operation.
    • Billing Information (for later payments).
  3. Click "Create" to finalize your ad account.

4️⃣ Set Up Your Telegram Ad Campaign

  1. Click on "Create a Campaign".
  2. Enter your Campaign Name (e.g., "CryptoGram Profits Ads").
  3. Choose your Target Audience:
    • Languages: Select languages spoken by your audience.
    • Channels: Choose Telegram public channels where you want your ad to appear.
  4. Set your Daily or Total Budget (Minimum $2 per CPM).
  5. Choose your Ad Duration (how long your ad will run).

5️⃣ Create Your First Ad

  1. Click Create Ad under your campaign.
  2. Fill in the ad details:
    • Ad Headline (Max 160 characters).
    • Ad Description (Concise, engaging message).
    • Destination Link (Where users will go after clicking your ad).
    • Image or Video (Optional but recommended).
  3. Click Preview to see how your ad will look.

6️⃣ Fund Your Telegram Ads Account

  1. Go to Billing in the Telegram Ads dashboard.
  2. Choose a Payment Method (Credit Card, Bank Transfer, or Cryptocurrency in some regions).
  3. Add funds to your ad account balance.
  4. Confirm your payment and wait for approval.

7️⃣ Submit Your Ad for Review

  1. Click Submit for Review.
  2. Telegram will review your ad (usually within 24-48 hours).
  3. Once approved, your ad will start running automatically.

8️⃣ Monitor and Optimize Your Ads

  1. Go to the Telegram Ads Dashboard.
  2. Track Impressions, Clicks, and CPM (Cost Per 1,000 Impressions).
  3. Adjust your budget, targeting, and ad creatives to improve performance.